Our Promise

We pledge to always put the community first. That means being leaders in environmental, social and economic sustainability.
Defining globally recognisable standards in guest-centred guiding

IFGA bridges a critical gap in the field guiding industry by focusing on the soft skills and personal qualities that define exceptional guides, not just technical knowledge.
IFGA standards go beyond assessing technical expertise and textbook knowledge. They are rooted in the distinctive behaviours, characteristics, and guest-centred skills that define top guides globally – qualities recognised and valued internationally.
Every IFGA-certified guide undergoes a rigorous evaluation that adds a unique, measurable layer of assessment focused on the holistic guide – graded across multiple categories including communication, cultural awareness, and ethical practice. By showcasing their IFGA level and scores, guides can clearly differentiate themselves in a competitive market.
This transparency enables lodges and agents to recruit with confidence, knowing they’re selecting guides who embody more than just technical know-how.
IFGA standards are benchmarks designed to complement existing qualifications by focusing on the soft skills and professional consistency that ensure immersive, interpretive, and memorable encounters that leave a lasting impression on every guest. Our standards are globally recognisable and transferable, reflecting skills that truly transcend borders.
IFGA standards include assessing the following areas:
Communication excellence
Non-verbal skills
Personalised interaction
Multitasking proficiency
Environmental sensitivity
Moment management
Interpretive knowledge
Storytelling
Sensory experiences
Multi-generational adaptability
Transparency and accountability
